Andreas Bockisch
Blocket
“Blocket is Sweden's largest marketplace where one can find everything from designer furniture and strollers to cars and jobs.”
My role at Blocket was to redesign how customers create their advertisements to sell an item at Blocket. I was part of the team responsible for the customer journey "mobility", which includes cars, boats and motorcycles.
Motivation
The motivation to redesign how customers create their advertisements to sell an item at Blocket (Ad insertion) was twofold, technical dept and user needs.
The existing solution runs in a system that will get shut down and replaced with a system that provides more flexibility. Due to the current constraints, UX improvements have been postponed.
The redesign had to balance the technical deadline with the desired UX improvements. User insights and business requirements were well documented when I started.
The Flow
The current flow presented all information on one page without much structure. That approach is sufficient for less complex user journeys.
I split the user journey into smaller segments. That way, the user can focus on one task at a time, and it is easier to add more complexity to the flow in the future.
I was experimenting with different ways to break the flow into steps. I settled with a flow that uses horizontal navigation to move "left" and "right" through the flow.
User Evaluation
With the support of a service designer at Blocket, I evaluated the initial design with a handful of customers.
The prototype performed well. No significant issues emerged. However, I did discover a couple of areas for improvement. I corrected these with the final designs.
iBinder Group
The iBinder Group “develops a digital platform for efficient information management and cooperation in the construction and real estate sector [...].”
I was asked to design a white-label concept for all products within the iBinder Group. The main goal was to create a more modern and fresh look and feel while keeping the design neutral to adjust to different brands and products in the future.
Byggnet
The first Brand to be redesigned is Byggnet. Similar to iBinder, Byggnet is a digital information system that simplifies the construction process and provides control over the project's documents.
The ability of users to communicate is a significant aspect of the concept. Projects, especially in construction, can contain thousands of files and multiple users that need to stay informed about their specific tasks.
Bisnode
"Bisnode is a company that provides business, market and credit information. Since 2021, the company is part of the Dun & Bradstreet.”
As a UX Design Manager at Bisnode, my team was responsible for the Bisnode Design System (BisnodeUI) and RiskGuardian, a product that helps to evaluate business risk and establish sustainable business relationships.
BisnodeUI
The Design System consisted of a component library and design guidelines and principles. We used Sketch to build the design library and HTML and CSS for the frontend library. The design system was framework agnostic to enable different teams to use their preferred framework to create interfaces.
My team's responsibility was to maintain and improve the design system.
RiskGuardian
Besides being responsible for the Design System, my team was the product design team for RiskGuardian, that helps to evaluate business risk and establish sustainable business relationships.
We were working user-centric, with a lot of focus on user research. We used qualitative and quantitative methods. We reiterated our designs using prototype evaluations with customers.